Mountaineer Maniacs
The Mountaineer Maniacs are the official student booster group of West Virginia University Athletics. The Maniacs are the largest student organization on campus with over 4,000 members. From 2018-2020 Kyle oversaw all media and marketing activities of the organization including: social media, email marketing, graphic design, video editing, and public relations. The Mountaineer Maniacs boast over 80,000 followers across all social media channels.
As 2019-2020 Executive Director of the Mountaineer Maniacs, Kyle implemented a re-brand to recognize the 20th year anniversary of the organization. The logo above was used throughout the 20th Anniversary campaign and was also used on promotional products throughout the year.
Above are two examples of promotional videos Kyle edited for the Mountaineer Maniacs.
WVU Football vs. TCU
This graphic was made to promote the “True Blue” theme of WVU’s home football game. All fans in attendance are encouraged to wear navy blue.
100 Days Until Football
This graphic was made to promote the countdown to kickoff being 100 days away.
Mountaineer Maniacs Social Media Analytics
